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Chapter Strategic Plan 2000-2005

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Please designate your United Way and Combined Federal Campaign payroll pledges to the Alzheimer's Association, Northern Virginia Chapter with code #8702

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The Alzheimer's Association, Northern Virginia Chapter, will continue to maintain the implementation and quality of the following core programs, services and activities:
Support Groups
Speakers Bureau
Helpline
Newsletter
Conferences
Training
Educational Programs
Safe Return
Multicultural Outreach
Advocacy
Memory Walk
Fashion Show
Golf Classic
United Way
Membership
Program Underwriting
Direct Mail
Health Fairs
Financial Assistance

The following goals and objectives will provide the leadership and direction for the Northern Virginia Chapter over the next 5 years.

Goal:
Increase awareness and knowledge of Alzheimer's disease, other memory related disorders and the services of the Northern Virginia Chapter.
  1. Develop and implement an ongoing program to increase religious leaders' knowledge of Alzheimer's disease by FY 2000.
  2. Develop relationships to secure three new radio stations annually to promote public service announcements for the Chapter.
  3. Secure six feature stories annually in local print media.
  4. Increase public speaking engagements by 25% annually.
  5. Develop and implement a process to pursue sponsorship/partnerships with corporations to underwrite media advertisements (cable TV, radio, newsprint, etc.) by FY 2001.
  6. Develop and implement an annual program to increase public policy makers' knowledge of Alzheimer's disease by FY 2002.
  7. Develop and implement a program to increase the number of physicians referring families to the Alzheimer's Association by FY 2003
  8. Develop and implement a program to encourage employers/human resource professionals to refer caregiving employees to community services by FY 2003.
  9. Develop and implement a monthly radio program to expand access to information and Chapter services by FY 2004.

Goal:
Promote, develop, implement and provide education and training programs for people with memory-related disorders, family caregivers and professionals.
  1. Expand community education to caregivers by securing a minimum of four collaborative partners for all education programs.
  2. Develop and implement a marketing plan to expand access to education for caregivers and professionals by FY 2001.
  3. Develop and implement a marketing plan to increase awareness and access to the Chapter's training program for professionals by FY 2002.
  4. Increase collaborations with health care providers and physicians by 25% by FY 2003.
  5. Secure the support of policy makers and other stakeholders to enact specific education and training standards for professional caregivers by FY 2004.

Goal:
Expand access to services, information and optimal techniques to maximize care and support for people with memory related disorders, their families and caregiver.
  1. Advocate for and utilize public and private funding annually to make daycare, respite care and home care services more affordable and accessible for families.
  2. Develop and implement a plan to influence policy makers, service providers and employers to increase the availability of daycare, respite care and home care services to Alzheimer's families by FY 2001.
  3. Develop and implement a campaign to heighten awareness of the availability and benefits of daycare, respite care and home care services by FY 2002.
  4. Develop and implement a program that will link caregivers together for one-on-one peer support and knowledge sharing of optimal care techniques by FY 2003.
  5. Establish relationships with a minimum of 500 individual faith congregations by FY 2004.
  6. Establish relationships with a minimum of 300 employers, to expand access to services and information for employed caregivers by FY 2004.

Goal:
Build organizational capacity throughout the Chapter to ensure the most effective and efficient foundation for carrying out the mission.
  1. Develop and implement a formal volunteer management process by FY 2000.
  2. Increase the volunteer base by 20% annually.
  3. Allocate 2% of the annual operating budget to technological upgrades and enhancements.
  4. Develop a Board member agreement to establish a minimum standard of Board participation by FY 2000.
  5. Update, revise and maintain Chapter policies biannually, starting in FY 2001.
  6. Assign a person to coordinate the volunteer management program and begin implementation of the volunteer process by FY 2001.
  7. Develop recommendations for an appropriate Board composition profile and implement a process to comply with the profile by FY 2001.
  8. Review and, if necessary modify the management structure of the staff biannually, starting 2001.

Goal:
Increase the annual operating budget to $1.2 million by the year 2002 to support the programs, services and mission of the Chapter.
  1. Initiate a program to utilize corporate newsletters and web-sites annually to promote fundraising activities by FY 2000.
  2. Maintain 75% of the annual income budget from revenue sources other than special events.
  3. Apply for a minimum of six grants or up to $250,000 annually.
  4. Establish a process to manage Planned Gift opportunities by FY 2000.
  5. Increase the Chapter's corporate sponsorship base by 15 new companies annually.
  6. Increase the Direct Mail donor base by 15% annually.
  7. Increase the individual and corporate members by 10% annually.
  8. Develop a corporate sponsorship incentive package to increase radio and TV promotion, and secure a person to support fundraising activities for annual contributors of $30,000 or more by FY 2001.
  9. Develop and implement a program to cultivate select donors to increase their giving to a major gifts level by FY 2001.
  10. Develop and implement an enhanced recognition program for corporate supporters by FY 2001.

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Last updated: July 6, 1999

Please return to https://www.alz-nova.org or
call 800-207-8679 or 703-359-4440
for more information about services in Northern Virginia.

© 1997 - 2000 Alzheimer's Association, Northern Virginia Chapter. All rights reserved.

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